{"id":2901,"date":"2019-08-02T00:00:30","date_gmt":"2019-08-01T15:00:30","guid":{"rendered":"https:\/\/www.crimsonjapan.co.jp\/blog\/?p=2901"},"modified":"2020-05-10T09:49:01","modified_gmt":"2020-05-10T00:49:01","slug":"successful-mobile-app-localization","status":"publish","type":"post","link":"https:\/\/www.crimsonjapan.co.jp\/blog\/successful-mobile-app-localization\/","title":{"rendered":"\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306b\u304a\u3051\u308b\uff17\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"\n

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<\/p>\n\n\n\n

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<\/p>\n\n\n\n

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<\/p>\n\n\n\n

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<\/p>\n\n\n\n

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\uff15\uff0e \u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u6700\u9069\u5316\uff08ASO\uff09<\/strong>
<\/p>\n\n\n\n

\u51fa\u6765\u4e0a\u304c\u3063\u305f\u30a2\u30d7\u30ea\u306f\u3001\u3072\u3068\u308a\u3067\u3082\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u6b32\u3057\u3044\u3082\u306e\u3067\u3059\u3002\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u691c\u7d22\u9806\u4f4d\u3067\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u304a\u3088\u3073\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u306e\u60c5\u5831\u3092\u6700\u9069\u5316\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306fApp Store Optimization\uff08ASO\uff09\u3068\u547c\u3070\u308c\u307e\u3059\u3002ASO\u3067\u91cd\u8981\u306a\u3053\u3068\u306f\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u304d\u3061\u3093\u3068\u8b58\u5225\u3055\u308c\u308b\u3053\u3068\u3002iOS\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306e65%\u304c\u76f8\u4e92\u95a2\u9023\u6027\u306e\u3042\u308b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u691c\u7d22\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u305f\u3053\u3068\u3092\u9451\u307f\u308c\u3070\u3001ASO\u306e\u6700\u9069\u5316\u304c\u30a2\u30d7\u30ea\u306e\u53ef\u8996\u5316\u306b\u4e00\u5f79\u8cb7\u3063\u3066\u3044\u308b\u306e\u306f\u660e\u3089\u304b\u3067\u3059\u3002\u305f\u3060\u3057\u3001ASO\u3092\u4f7f\u7528\u3059\u308b\u3068\u304d\u306b\u306f\u3001\u6b63\u3057\u3044\u691c\u7d22\u8a9e\u3092\u9078\u629e\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u3042\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n

AOS\u306e\u52b9\u679c\u306e\u4e00\u4f8b\u3067\u3059\u304c\u3001\u3042\u308biPhone\u306e\u30a2\u30d7\u30ea\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c767%\u3082\u5897\u52a0\u3057\u305f\u3068\u306e\u5831\u544a\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ea\u306f\u3001\u4e2d\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u65e5\u672c\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u305d\u3057\u3066\u30a4\u30bf\u30ea\u30a2\u3092\u542b\u3080\u4e16\u754c\u4e2d\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3055\u308c\u30011\u30f6\u6708\u306e\u9593\u306b23,000\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u3046\u3061\u306e\u7d0410%\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u82f1\u8a9e\u570f\u5916\u304b\u3089\u3060\u3063\u305f\u3053\u3068\u3082\u5224\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u7684\u78ba\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a72\u5f53\u8a00\u8a9e\u3067\u3082\u9069\u5207\u306b\u5165\u308c\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n

\uff16\uff0e \u64ec\u4f3c\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\uff08Pseudo Localization\uff09\u3067\u78ba\u8a8d\u4f5c\u696d<\/strong>
<\/p>\n\n\n\n

\u30a2\u30d7\u30ea\u304c\u516c\u958b\u3067\u304d\u308b\u72b6\u6cc1\u306b\u4ed5\u4e0a\u304c\u3063\u305f\u304b\u306e\u78ba\u8a8d\u306f\u3001\u64ec\u4f3c\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\uff08Pseudo Localization\uff09\u3067\u884c\u3044\u307e\u3059\u3002\u30ea\u30bd\u30fc\u30b9\u30d5\u30a1\u30a4\u30eb\u306b\u6a5f\u68b0\u7ffb\u8a33<\/a>\u3057\u305f\u30c6\u30ad\u30b9\u30c8\u3092\u6d41\u3057\u8fbc\u307f\u3001\u30c6\u30ad\u30b9\u30c8\u306e\u9577\u3055\u3084\u30cf\u30fc\u30c9\u30b3\u30fc\u30c9\u5316\u3055\u308c\u305f\u6587\u5b57\u5217\u3001\u7570\u306a\u308b\u6587\u5b57\u30bb\u30c3\u30c8\u3001\u7ffb\u8a33\u3059\u3079\u304d\u3067\u306a\u3044\u6587\u5b57\u5217\u306a\u3069\u5168\u4f53\u3092\u78ba\u8a8d\u3002\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u5fd8\u308c\u305f\u30cf\u30fc\u30c9\u30b3\u30fc\u30c9\u3084\u6587\u5b57\u5217\u3092\u691c\u51fa\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3064\u306e\u3067\u3001\u5b9f\u969b\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u884c\u3046\u524d\u306b\u30df\u30b9\u3092\u4fee\u6b63\u3067\u304d\u3001\u30d7\u30ed\u30bb\u30b9\u306e\u9045\u5ef6\u3084\u8ffd\u52a0\u3067\u30b3\u30b9\u30c8\u304c\u751f\u3058\u308b\u3053\u3068\u3092\u907f\u3051\u308b\u3053\u3068\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n

\uff17\uff0e \u6700\u7d42\u30c6\u30b9\u30c8<\/strong>
<\/p>\n\n\n\n

\u8a33\u3092\u542b\u3080\u3059\u3079\u3066\u306e\u30d7\u30ed\u30bb\u30b9\u304c\u5b8c\u4e86\u3057\u305f\u3068\u3053\u308d\u3067\u5fc5\u8981\u3068\u306a\u308b\u306e\u304c\u3001\u6700\u7d42\u7684\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306e\u8a00\u8a9e\u30c6\u30b9\u30c8\u3068\u5b9f\u884c\u8a66\u9a13\u3067\u3059\u3002\u30c6\u30b9\u30c8\u74b0\u5883\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u8a2d\u5b9a\u304c\u542b\u307e\u308c\u3001\u6587\u5b57\u5217\u3084\u6539\u884c\u3001\u7ffb\u8a33\u30c6\u30ad\u30b9\u30c8\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\uff08UI\uff09\u306e\u8868\u793a\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u3053\u3068\u3092\u691c\u8a3c\u3057\u3001\u6f5c\u5728\u7684\u306a\u30a8\u30e9\u30fc\u3092\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u304c\u3059\u3079\u3066\u5b8c\u4e86\u3057\u305f\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u305f\u3089\u3001\u54c1\u8cea\u4fdd\u8a3c\uff08QA\uff09\u30c6\u30b9\u30c8\u3067\u3059\u3002QA\u306e\u5c02\u4efb\u8005\u304c\u30a2\u30d7\u30ea\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u73fe\u5728\u3001iOS\u304a\u3088\u3073Android\u306e\u30a2\u30d7\u30ea\u306f500\u4e07\u3092\u8d85\u3048\u3066\u3001\u5897\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u7af6\u5408\u3072\u3057\u3081\u304f\u4e2d\u3001\u30a2\u30d7\u30ea\u306e\u753b\u9762\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u6bcd\u56fd\u8a9e\u3067\u5fc5\u8981\u306a\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u6a5f\u80fd\u3084\u4f7f\u7528\u6cd5\u306a\u3069\u304c\u7c21\u5358\u306b\u7406\u89e3\u3067\u304d\u308b\u306e\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u4e16\u754c\u4eba\u53e3\u306e\u3046\u3061\u3001\u82f1\u8a9e\u3092\u89e3\u3059\u308b\u306e\u306f\u7d0420%\u3060\u3051\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u30a2\u30d7\u30ea\u306e\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306b\u306f\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002
\n\u4e16\u754c\u4e2d\u3067\u30a2\u30d7\u30ea\u304c\u516c\u958b\u3055\u308c\u3001\u4e16\u754c\u5404\u5730\u306e\u5e02\u5834\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u30a2\u30d7\u30ea\u304c\u4e16\u754c\u4e2d\u306e\u4eba\u306b\u5171\u6709\u3055\u308c\u308b\u3002\u30a2\u30d7\u30ea\u3092\u8907\u6570\u306e\u8a00\u8a9e\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u4f5c\u696d\u306f\u3001\u3068\u3066\u3082\u56f0\u96e3\u3067\u3059\u304c\u3001\u305d\u308c\u306b\u898b\u5408\u3046\u52b9\u679c\u306f\u5f97\u3089\u308c\u308b\u3082\u306e\u3060\u3068\u601d\u3044\u307e\u305b\u3093\u304b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4f01\u696d\u304c\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\uff08\u30a2\u30d7\u30ea\uff09\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3059\u308b\u3068\u304d\u306b\u306f\u3001\u3069\u3093\u306a\u3068\u3053\u308d\u3092\u6ce8\u610f\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u6700\u8fd1\u3067\u306f\u3001\u30b2\u30fc\u30e0\u3082\u542b\u3081\u305f\u307b\u3068\u3093\u3069\u306e\u30a2\u30d7\u30ea\u306b\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u4f7f\u3063\u3066\u3082\u3089\u3046\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u8a00\u8a9e\u5bfe\u5fdc\u304c\u65bd\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u53d7\u3051\u3089\u308c\u307e\u3059\u30022020\u5e74\u307e\u3067\u306b\u306f\u3001\u4e16\u754c\u306e\u30a2\u30d7\u30ea\u5e02\u5834\u304c1,889\u5104US\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u306e\u8a66\u7b97\u3082\u3042\u308a\u3001\u30a2\u30d7\u30ea\u958b\u767a\u304c\u6210\u9577\u7523\u696d\u3067\u3042\u308b\u3053\u3068\u306f\u660e\u767d\u3067\u3059\u3002\u62e1\u5927\u3059\u308b\u30a2\u30d7\u30ea\u5e02\u5834\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3082\u8996\u91ce\u306b\u5165\u308c\u305f\u6226\u7565\u3092\u56f3\u3063\u3066\u3044\u307e\u3059\u3002\u3082\u306f\u3084\u3001iOS\u3067\u3042\u308d\u3046\u3068\u30a2\u30f3\u30c9\u30ed\u30a4\u30c9\u3067\u3042\u308d\u3046\u3068\u3001\u4e16\u754c\u5e02\u5834\u3067\u751f\u304d\u6b8b\u308b\u306b\u306f\u3001\u3042\u3089\u3086\u308b\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u304c\u5fc5\u8981\u306a\u306e\u3067\u3059\u3002 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Translations\u201d\u306b\u3088\u308c\u3070\u3001iPhone\u306e\u30a2\u30d7\u30ea\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u3092\u6bd4\u8f03\u3057\u305f\u3068\u3053\u308d\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ea\u306f\u5f53\u8a72\u56fd\u3067128\uff05\u591a\u304f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u305d\u3046\u3067\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5404\u56fd\u3067\u306e\u53ce\u76ca\u306f26%\u30a2\u30c3\u30d7\u3002\u3057\u304b\u3082\u3001\u3053\u306e\u73fe\u8c61\u304c\u305f\u3063\u305f1\u9031\u9593\u306e\u51fa\u6765\u4e8b\u3060\u3063\u305f\u3053\u3068\u306f\u885d\u6483\u7684\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u304c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u306e\u306f\u78ba\u5b9f\u3068\u8a00\u3048\u305d\u3046\u3067\u3059\u3002 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AOS\u306e\u52b9\u679c\u306e\u4e00\u4f8b\u3067\u3059\u304c\u3001\u3042\u308biPhone\u306e\u30a2\u30d7\u30ea\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3057\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c767%\u3082\u5897\u52a0\u3057\u305f\u3068\u306e\u5831\u544a\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ea\u306f\u3001\u4e2d\u56fd\u3001\u30ed\u30b7\u30a2\u3001\u65e5\u672c\u3001\u30d5\u30e9\u30f3\u30b9\u3001\u305d\u3057\u3066\u30a4\u30bf\u30ea\u30a2\u3092\u542b\u3080\u4e16\u754c\u4e2d\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3055\u308c\u30011\u30f6\u6708\u306e\u9593\u306b23,000\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u3046\u3061\u306e\u7d0410%\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u82f1\u8a9e\u570f\u5916\u304b\u3089\u3060\u3063\u305f\u3053\u3068\u3082\u5224\u660e\u3057\u3066\u3044\u307e\u3059\u3002\u7684\u78ba\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8a72\u5f53\u8a00\u8a9e\u3067\u3082\u9069\u5207\u306b\u5165\u308c\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002 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