{"id":3464,"date":"2020-11-25T16:41:07","date_gmt":"2020-11-25T07:41:07","guid":{"rendered":"https:\/\/www.crimsonjapan.co.jp\/blog\/?p=3464"},"modified":"2021-01-13T12:52:07","modified_gmt":"2021-01-13T03:52:07","slug":"multilingual-content-strategy","status":"publish","type":"post","link":"https:\/\/www.crimsonjapan.co.jp\/blog\/multilingual-content-strategy\/","title":{"rendered":"\u7dbf\u5bc6\u306a\u591a\u8a00\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306b\u3088\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u62e1\u5927"},"content":{"rendered":"\n<p>\u30d3\u30b8\u30cd\u30b9\u3092\u65b0\u305f\u306a\u9ad8\u307f\u306b\u5f15\u304d\u4e0a\u3052\u3001\u591a\u6570\u306e\u9867\u5ba2\u3092\u5f15\u304d\u3064\u3051\u308b\u305f\u3081\u306e\u65b9\u6cd5\u306e\u3072\u3068\u3064\u306f\u3001\u591a\u8a00\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u3092\u3057\u3063\u304b\u308a\u3068\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8fbc\u3081\u3089\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7dad\u6301\u3057\u3064\u3064\u3001\u4e16\u754c\u4e2d\u3067\u306e\u81ea\u793e\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<br><\/p>\n\n\n\n<p><a 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target=\"_blank\">\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/a>\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u4eba\u3005\u306e\u5fc3\u306b\u97ff\u304f\u304b\u614e\u91cd\u306b\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002\u7570\u306a\u308b\u56fd\u3005\u3067\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u306b\u306f\u305d\u308c\u305e\u308c\u7279\u5225\u306a\u8981\u4ef6\u304c\u3042\u308a\u3001\u200b\u6c17\u3092\u4ed8\u3051\u306a\u3051\u308c\u3070\u30b3\u30a2\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u3076\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u200b\u3067\u3059\u304b\u3089\u3001\u3059\u3067\u306b\u78ba\u7acb\u3057\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u65b0\u3057\u3044\u5e02\u5834\u3078\u306e\u8a34\u6c42\u529b\u3092\u8ffd\u6c42\u3059\u308b\u30d0\u30e9\u30f3\u30b9\u304c\u91cd\u8981\u306a\u306e\u3067\u3059\u3002\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u793e\u306a\u3069\u304c\u826f\u3044\u4f8b\u3067\u3001\u200b\u5404\u56fd\u306e\u5e02\u5834\u306b\u5408\u308f\u305b\u3066\u52b9\u679c\u7684\u306b<a href=\"https:\/\/www.crimsonjapan.co.jp\/blog\/localization_start_up\/\" target=\"_blank\" rel=\"noreferrer noopener\" 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(opens in a new tab)\">\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba<\/a>\u3092\u884c\u3044\u306a\u304c\u3089\u3001\u4e16\u754c\u4e2d\u3067\u540c\u3058\u30b3\u30a2\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7dbf\u5bc6\u306a\u7d71\u5408<\/h2>\n\n\n\n<p>\u73fe\u5728\u3067\u306f\u591a\u6570\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u304c\u3042\u308b\u305f\u3081\u3001\u53b3\u6b63\u306a\u7ba1\u7406\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u30c1\u30e3\u30f3\u30cd\u30eb\u3054\u3068\u306e\u30da\u30fc\u30b8\u306e\u6d41\u5165\u3082\u4e0a\u624b\u304f\u6a5f\u80fd\u3057\u307e\u3057\u305b\u3093\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u304a\u3051\u308b\u5404\u7a2e\u30c1\u30e3\u30f3\u30cd\u30eb\u306e\u7279\u6027\u3092\u3057\u3063\u304b\u308a\u3068\u628a\u63e1\u3057\u305f\u4e0a\u3067\u7ba1\u7406\u3057\u3001\u8907\u6570\u306e\u624b\u6cd5\u3092\u878d\u5408\u3059\u308b\u3053\u3068\u304c\u6700\u3082\u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306a\u308b\u306e\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u3092\u3059\u3050\u306b\u898b\u3066\u3082\u3089\u3048\u307e\u3059\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3067\u6700\u3082\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6d3b\u7528\u3082\u5fc5\u8981\u3067\u3059\u3002\u4ed6\u65b9\u3001\u305d\u306e\u5e02\u5834\u3067\u307b\u3068\u3093\u3069\u4f7f\u308f\u308c\u3066\u3044\u306a\u3044\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u95a2\u3057\u3066\u306f\u3001\u91cd\u304d\u3092\u7f6e\u304f\u5fc5\u8981\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u8abf\u67fb<br><\/h2>\n\n\n\n<p>\u6700\u9069\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u6642\u9593\u3092\u639b\u3051\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u8abf\u67fb\u3092\u884c\u3044\u3001\u5730\u57df\u306e\u6587\u5316\u3068\u4eba\u3005\u3092\u7406\u89e3\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u6700\u521d\u306e\u6295\u8cc7\u3067\u3001\u305d\u308c\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u306e\u5168\u3066\u306e\u30b9\u30c6\u30c3\u30d7\u304c\u6587\u5316\u7684\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u3064\u3044\u3066\u8003\u616e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<ul><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u6587\u5316\u7684\u30cb\u30e5\u30a2\u30f3\u30b9<\/li><li>\u60f3\u5b9a\u9867\u5ba2\u5c64\u306e\u4e3b\u306a\u8a00\u8a9e<\/li><li>\u9867\u5ba2\u306e\u671f\u5f85\u3068\u30cb\u30fc\u30ba<\/li><li>Web\u30b5\u30a4\u30c8\u3067\u5bfe\u5fdc\u3067\u304d\u308b\u9867\u5ba2\u5c64\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5<\/li><li>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u52d5\u5411<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u52b9\u7387\u7684\u306b\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3067\u304d\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u958b\u767a<br><\/h2>\n\n\n\n<p>\u30ea\u30fc\u30c1\u3059\u308b\u5e02\u5834\u306e\u6570\u3092\u5897\u3084\u3059\u306b\u306f\u3001\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u304c\u5bb9\u6613\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u3082\u91cd\u8981\u3067\u3059\u3002\u5e02\u5834\u3054\u3068\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e00\u304b\u3089\u4f5c\u308a\u306a\u304a\u3059\u5fc5\u8981\u304c\u3042\u308c\u3070\u3001\u6642\u9593\u3082\u30b3\u30b9\u30c8\u3082\u304b\u3055\u3093\u3067\u3057\u307e\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u305d\u308c\u305e\u308c\u306e\u5e02\u5834\u5411\u3051\u306e\u30b9\u30bf\u30a4\u30eb\u30ac\u30a4\u30c9\u306e\u4f5c\u6210\u3082\u6709\u52b9\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3066\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u5834\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba<\/h2>\n\n\n\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u51fa\u6765\u4e0a\u304c\u3063\u305f\u3068\u3053\u308d\u3067\u3001<a href=\"https:\/\/www.crimsonjapan.co.jp\/blog\/your-business-needs-a-multilingual-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u51fa\u6765\u4e0a\u304c\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30f3\u30cd\u30eb\u3054\u3068\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u884c\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30d6\u30ed\u30b0\u3001\u5e83\u544a\u306a\u3069\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u5c64\u306b\u89aa\u3057\u307f\u3092\u6301\u305f\u308c\u308b\u6d17\u7df4\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u307e\u3059\u3002\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u305d\u306e\u5730\u57df\u306e\u4eba\u3005\u306b\u3068\u3063\u3066\u9055\u548c\u611f\u306e\u306a\u3044\u8272\u3084\u30a4\u30e1\u30fc\u30b8\u3001\u30a2\u30a4\u30b3\u30f3\u3001\u8868\u8a18\u306a\u3069\u3092\u7528\u3044\u308b\u5fc5\u8981\u3082\u3042\u308a\u307e\u3059\u3002 (opens in a new tab)\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30f3\u30cd\u30eb\u3054\u3068\u306e\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba<\/a>\u3092\u884c\u3044\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff08LP\uff09\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u30d6\u30ed\u30b0\u3001\u5e83\u544a\u306a\u3069\u3067\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u5c64\u306b\u89aa\u3057\u307f\u3092\u6301\u305f\u308c\u308b\u6d17\u7df4\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u767a\u4fe1\u3057\u307e\u3059\u3002\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u305d\u306e\u5730\u57df\u306e\u4eba\u3005\u306b\u3068\u3063\u3066\u9055\u548c\u611f\u306e\u306a\u3044\u8272\u3084\u30a4\u30e1\u30fc\u30b8\u3001\u30a2\u30a4\u30b3\u30f3\u3001\u8868\u8a18\u306a\u3069\u3092\u7528\u3044\u308b\u5fc5\u8981\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO\u5bfe\u7b56\u306e\u5b9f\u65bd<\/h2>\n\n\n\n<p>\u200b\u512a\u308c\u305f<a rel=\"noreferrer noopener\" aria-label=\"\u200b\u512a\u308c\u305fSEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316 \uff09 \u306f\u3001\u591a\u8a00\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u6226\u7565\u3092\u7b56\u5b9a\u3057\u5b9f\u884c\u306b\u79fb\u3057\u305f\u5f8c\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u691c\u7d22\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059 (opens in a new tab)\" href=\"https:\/\/www.crimsonjapan.co.jp\/blog\/cctld-vs-subdomains-vs-subfolders\/\" target=\"_blank\">SEO<\/a>\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316 \uff09 \u306f\u3001<a href=\"https:\/\/www.crimsonjapan.co.jp\/blog\/benefits-of-multilingual-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u200b\u512a\u308c\u305fSEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316 \uff09 \u306f\u3001\u591a\u8a00\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u6226\u7565\u3092\u7b56\u5b9a\u3057\u5b9f\u884c\u306b\u79fb\u3057\u305f\u5f8c\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u691c\u7d22\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059 (opens in a new tab)\">\u591a\u8a00\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565<\/a>\u306e\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u6226\u7565\u3092\u7b56\u5b9a\u3057\u5b9f\u884c\u306b\u79fb\u3057\u305f\u5f8c\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u691c\u7d22\u3092\u884c\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u7559\u307e\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7ffb\u8a33\u4f1a\u793e\u3068\u306e\u63d0\u643a<\/h2>\n\n\n\n<p>\u200b\u6700\u9ad8\u306e\u591a\u8a00\u8a9e\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001<a rel=\"noreferrer noopener\" aria-label=\"\u200b\u6700\u9ad8\u306e\u591a\u8a00\u8a9e\u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u306b\u306f\u3001\u5b9f\u7e3e\u306e\u3042\u308b\u7ffb\u8a33\u4f1a\u793e 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