\u5c02\u9580\u7684\u306a\u7ffb\u8a33\u4f1a\u793e <\/a>\u306b\u4f9d\u983c\u3057\u3066\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3092\u884c\u3044\u3001\u4e2d\u56fd\u306e\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u30fb\u6d88\u8cbb\u74b0\u5883\u306e\u8a73\u7d30\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u5c02\u9580\u5bb6\u3068\u63d0\u643a\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u4e16\u754c\u3067\u6700\u3082\u7af6\u4e89\u304c\u6fc0\u3057\u304f\u5229\u76ca\u3082\u5927\u304d\u306a\u5e02\u5834\u306e\u3072\u3068\u3064\u3067\u751f\u304d\u6b8b\u308a\u3001\u6210\u529f\u306b\u7e4b\u3052\u308b\u4e8b\u304c\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u4e2d\u56fd\u306e\u5e83\u5927\u3067\u6d3b\u767a\u306a\u5e02\u5834\u3078\u306e\u9032\u51fa\u306f\u3001\u5916\u56fd\u4f01\u696d\u306b\u8c4a\u5bcc\u306a\u5546\u6a5f\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u591a\u304f\u306e\u5916\u56fd\u4f01\u696d\u306f\u3001\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u969b\u3001\u5927\u304d\u306a\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u969c\u5bb3\u3092\u7406\u89e3\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c02\u9580\u3068\u3059\u308b\u4f01\u696d\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u6d77\u5916\u4e8b\u696d\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u4e2d\u56fd\u306b\u304a\u3051\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8ab2\u984c 1. \u6587\u5316\u7684\u306a\u9055\u3044\u3068\u6d88\u8cbb\u8005\u884c\u52d5 \u4e2d\u56fd\u306e\u8c4a\u304b\u306a\u6587\u5316\u3068\u72ec\u7279\u306a\u793e\u4f1a\u898f\u7bc4\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u5916\u56fd\u4f01\u696d\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u4e2d\u56fd\u4eba\u597d\u307f\u306b\u5408\u308f\u305b\u308b\u306e\u306b\u82e6\u6226\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u97ff\u304b\u306a\u3044\u5e83\u5831\u6d3b\u52d5\u3092\u884c\u3063\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002 \u4e2d\u56fd\u306b\u304a\u3044\u3066\u3001\u305f\u3068\u3048\u3070\u3042\u308b\u7a2e\u306e\u8272\u30fb\u6570\u30fb\u7d75\u67c4\u306f\u3001\u897f\u6d0b\u3067\u306e\u89e3\u91c8\u3068\u306f\u7570\u306a\u308b\u610f\u5473\u5408\u3044\u3092\u6301\u3064\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5546\u54c1\u3092\u8cb7\u3046\u6c7a\u5b9a\u306f\u3001\u5bb6\u65cf\u306e\u610f\u898b\u3001\u793e\u4f1a\u7684\u5730\u4f4d\u3001\u307e\u305f\u4f1d\u7d71\u7684\u306a\u4fe1\u5ff5\u306a\u3069\u306e\u8981\u56e0\u306b\u5927\u304d\u304f\u5f71\u97ff\u3055\u308c\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u7d30\u304b\u306a\u70b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u5bfe\u8c61\u3068\u3059\u308b\u4eba\u3005\u306b\u5c4a\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u4e0a\u3067\u304d\u308f\u3081\u3066\u91cd\u8981\u3067\u3059\u3002 2. \u8907\u96d1\u306a\u898f\u5236\u74b0\u5883 \u4e2d\u56fd\u3067\u306e\u898f\u5236\u306f\u8907\u96d1\u3067\u3001\u5916\u56fd\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u96e3\u984c\u3067\u3059\u3002\u843d\u3068\u3057\u7a74\u3092\u907f\u3051\u308b\u306b\u306f\u3001\u5e83\u544a\u306b\u95a2\u3059\u308b\u53b3\u3057\u3044\u6cd5\u5f8b\u3084\u691c\u95b2\u653f\u7b56\u3001\u6cd5\u4ee4\u9075\u5b88\u306e\u8981\u6c42\u3092\u5145\u5206\u306b\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u306b\u4f7f\u3046\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3060\u3063\u305f\u308a\u3001\u5e83\u544a\u3067\u306e\u4f7f\u7528\u304c\u7981\u6b62\u3055\u308c\u3066\u3044\u305f\u308a\u3059\u308b\u4e8b\u67c4\u304c\u3042\u308a\u5f97\u307e\u3059\u3002\u307e\u305f\u3001\u60c5\u5831\u306e\u4f1d\u9054\u306b\u95a2\u3059\u308b\u7279\u5b9a\u306e\u6307\u91dd\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u6cd5\u4ee4\u3092\u9055\u53cd\u3057\u305f\u5834\u5408\u3001\u7f70\u91d1\u306f\u3082\u3061\u308d\u3093\u3001\u8a55\u5224\u306e\u4f4e\u4e0b\u3084\u5e02\u5834\u304b\u3089\u306e\u8ffd\u653e\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002 3. \u6fc0\u3057\u3044\u7af6\u4e89 \u4e2d\u56fd\u306e\u5730\u5143\u4f01\u696d\u306e\u591a\u304f\u306f\u78ba\u7acb\u3057\u305f\u5730\u4f4d\u3092\u3059\u3067\u306b\u6301\u3063\u3066\u304a\u308a\u3001\u5e02\u5834\u306b\u6df1\u304f\u6d78\u900f\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306e\u597d\u307f\u3092\u3088\u304f\u7406\u89e3\u3057\u3066\u304a\u308a\u3001\u5e02\u5834\u306e\u5909\u5316\u306b\u7d20\u65e9\u304f\u9069\u5fdc\u3067\u304d\u307e\u3059\u3002 \u307e\u305f\u3001\u5730\u57df\u306b\u95a2\u3059\u308b\u77e5\u898b\u3092\u6301\u3061\u3001\u5e38\u9023\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002\u5916\u56fd\u4f01\u696d\u306f\u3001\u3053\u308c\u3089\u306e\u4e2d\u56fd\u4f01\u696d\u3068\u7af6\u4e89\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u3068\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 4. \u72ec\u81ea\u306e\u30c7\u30b8\u30bf\u30eb\u74b0\u5883 \u4e2d\u56fd\u306e\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u306f\u897f\u5074\u8af8\u56fd\u3068\u7570\u306a\u308a\u307e\u3059\u3002WeChat\u3001\u5fae\u535a\u3001\u6296\u97f3 (TikTok)\u3001\u5c0f\u7d05\u66f8\u3068\u3044\u3063\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30c7\u30b8\u30bf\u30eb\u74b0\u5883\u3092\u652f\u914d\u3057\u3066\u3044\u308b\u3068\u8a00\u3063\u3066\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u897f\u5074\u8af8\u56fd\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308b\u6a5f\u80fd\u304c\u3042\u308a\u3001\u5229\u7528\u8005\u306e\u884c\u52d5\u3082\u307e\u305f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001WeChat\u306f\u5358\u306a\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u30a2\u30d7\u30ea\u3067\u306f\u306a\u304f\u3001\u6c7a\u6e08\u304b\u3089\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u307e\u3067\u5e45\u5e83\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u7dcf\u5408\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002 \u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u4e2d\u56fd\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u7af6\u4e89\u74b0\u5883\u3068\u5730\u5143\u4f01\u696d \u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u3055\u3089\u306b\u6df1\u523b\u306b\u3057\u3066\u3044\u308b\u306e\u304c\u3001\u5730\u5143\u4f01\u696d\u3068\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3055\u3067\u3059\u3002\u4e2d\u56fd\u4f01\u696d\u306f\u30c7\u30b8\u30bf\u30eb\u4e16\u754c\u306b\u7cbe\u901a\u3057\u3001\u81ea\u793e\u306e\u6d88\u8cbb\u8005\u3092\u6df1\u304f\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002 \u307e\u305f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u3084\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u56fa\u6709\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u3066\u3001\u4eba\u3005\u3092\u52b9\u679c\u7684\u306b\u60f9\u304d\u3064\u3051\u3066\u3044\u307e\u3059\u3002\u5145\u5206\u306a\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u5916\u56fd\u4f01\u696d\u306f\u3001\u767a\u4fe1\u5185\u5bb9\u3092\u500b\u3005\u306e\u6d88\u8cbb\u8005\u306b\u5408\u308f\u305b\u3001\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3067\u304d\u308b\u4f01\u696d\u3068\u7af6\u4e89\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u4e2d\u56fd\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u4e8b\u60c5\u3092\u7406\u89e3\u3059\u308b \u4e2d\u56fd\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u74b0\u5883\u306f\u8907\u96d1\u3067\u3001\u897f\u5074\u8af8\u56fd\u3068\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u591a\u69d8\u6027 Facebook\u3084Instagram\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u652f\u914d\u7684\u306a\u897f\u5074\u8af8\u56fd\u3068\u7570\u306a\u308a\u3001\u4e2d\u56fd\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u69d8\u3005\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5206\u304b\u308c\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u304c\u7570\u306a\u308b\u5c64\u306b\u7570\u306a\u308b\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u5148\u306b\u3082\u8ff0\u3079\u305f\u901a\u308a\u3001WeChat\u306f\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30ad\u30f3\u30b0\u3001\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u3068\u3044\u3063\u305f\u6a5f\u80fd\u3092\u5408\u308f\u305b\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3044\u3063\u307d\u3046\u3001TikTok\u306f\u77ed\u3044\u52d5\u753b\u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u591a\u69d8\u6027\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306b\u9069\u5207\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b\u306b\u306f\u3001\u304d\u3081\u7d30\u304b\u306a\u65b9\u6cd5\u304c\u5fc5\u8981\u3067\u3059\u3002 \u7d71\u5408\u3055\u308c\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd \u4e2d\u56fd\u306e\u591a\u304f\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u306f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u304c\u7d71\u5408\u3055\u308c\u3066\u304a\u308a\u3001\u5229\u7528\u8005\u306f\u30a2\u30d7\u30ea\u5185\u3067\u76f4\u63a5\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u7d71\u5408\u304c\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3084\u3059\u304f\u3057\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u306e\u53f0\u982d\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002 \u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u897f\u5074\u8af8\u56fd\u3067\u306f\u3042\u307e\u308a\u666e\u53ca\u3057\u3066\u3044\u306a\u3044\u7a2e\u985e\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6d3b\u52d5\u3092\u901a\u3057\u3066\u3001\u8ca9\u58f2\u3092\u76f4\u63a5\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002 \u30b3\u30f3\u30c6\u30f3\u30c4\u6d88\u8cbb\u306e\u7fd2\u6163 \u4e2d\u56fd\u306e\u4eba\u3005\u306f\u3001\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u7279\u306b\u77ed\u3044\u52d5\u753b\u3068\u751f\u914d\u4fe1\u3092\u597d\u3093\u3067\u3044\u307e\u3059\u3002TikTok\u3084\u5feb\u624b\u306e\u3088\u3046\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u3053\u306e\u50be\u5411\u3092\u5229\u7528\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u4f01\u696d\u304c\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u306b\u306f\u3001\u9b45\u529b\u7684\u306a\u52d5\u753b\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u3055\u3089\u306b\u3001\u5229\u7528\u8005\u304c\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u306e\u95a2\u308f\u308a\u304c\u3001\u8cfc\u5165\u306e\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002 KOL (\u30ad\u30fc\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc) \u306e\u5f71\u97ff\u529b KOL\u306f\u3001\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306e\u610f\u898b\u306b\u5927\u304d\u306a\u5f71\u97ff\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002KOL\u306f\u4fe1\u983c\u3055\u308c\u3066\u3044\u308b\u60c5\u5831\u6e90\u3067\u3042\u308a\u3001\u305d\u306e\u63a8\u85a6\u306b\u3088\u3063\u3066\u95b2\u89a7\u8005\u6570\u3068\u58f2\u4e0a\u3092\u5927\u304d\u304f\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 KOL\u3068\u306e\u63d0\u643a\u306b\u306f\u3001\u81ea\u793e\u306e\u4fa1\u5024\u89b3\u3084\u5bfe\u8c61\u3068\u3059\u308b\u5c64\u3068\u306e\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u614e\u91cd\u306a\u9078\u629e\u304c\u5fc5\u8981\u3067\u3059\u3002 \u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u304c\u4e0d\u53ef\u6b20\u306a\u7406\u7531 \u305d\u3053\u3067\u3001\u4e2d\u56fd\u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d \u304c\u4e0d\u53ef\u6b20\u306b\u306a\u308a\u307e\u3059\u3002\u4e2d\u56fd\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u306f\u3001\u4e2d\u56fd\u8a9e\u7ffb\u8a33 \u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u306e\u767a\u4fe1\u5185\u5bb9\u3092\u4e2d\u56fd\u306e\u6587\u5316\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4eba\u3005\u306e\u5171\u611f\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u3092\u7406\u89e3\u3057\u3066\u304a\u308a\u3001\u5916\u56fd\u4f01\u696d\u304c\u4e2d\u56fd\u306e\u4fa1\u5024\u89b3\u30fb\u4f1d\u7d71\u30fb\u793e\u4f1a\u884c\u52d5\u306b\u6cbf\u3063\u305f\u7269\u8a9e\u3092\u4f5c\u308b\u624b\u52a9\u3051\u3092\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u4e2d\u56fd\u306b\u3064\u3044\u3066\u8cb4\u91cd\u306a\u77e5\u898b\u3092\u63d0\u4f9b\u3057\u3001\u5bfe\u8c61\u8005\u3092\u7d5e\u308a\u8fbc\u3093\u3060\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3092\u53ef\u80fd\u306b\u3057\u3066\u3001\u8cfc\u5165\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002 \u3055\u3089\u306b\u3001\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u4e2d\u56fd\u306e\u4e3b\u8981\u306a\u30c7\u30b8\u30bf\u30eb\u30fb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u306e\u95a2\u4fc2\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002KOL\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u5e02\u5834\u3067\u306f\u3001\u9069\u5207\u306a\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u306b\u4f01\u696d\u306e\u5ba3\u4f1d\u3092\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u6210\u529f\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\u306b\u5e83\u544a\u3092\u4f7f\u3044\u3053\u306a\u3059 \u3082\u3046\u3072\u3068\u3064\u306e\u91cd\u8981\u306a\u5229\u70b9\u306f\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u7279\u6709\u306e\u5e83\u544a\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58\u3067\u3059\u3002Facebook\u3084Google\u3067\u5e83\u544a\u3092\u51fa\u3059\u306e\u3068\u306f\u7570\u306a\u308a\u3001\u5fae\u535a\u3001TikTok\u3001\u307e\u305fWechat\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9 \u3092\u901a\u3058\u3066WeChat\u3067\u5e83\u544a\u3092\u51fa\u3059\u306b\u306f\u3001\u72ec\u81ea\u306e\u5e83\u544a\u5f62\u614b\u3001\u5bfe\u8c61\u8005\u3092\u7d5e\u308b\u4ed5\u7d44\u307f\u3001\u304a\u3088\u3073\u5229\u7528\u8005\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u77e5\u8b58\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002 \u4e2d\u56fd\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u72b6\u6cc1\u306f\u975e\u5e38\u306b\u52d5\u304d\u304c\u901f\u304f\u3001\u753b\u4e00\u7684\u306a\u65b9\u6cd5\u3067\u306f\u3046\u307e\u304f\u3044\u304d\u307e\u305b\u3093\u3002\u5c02\u9580\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u306f\u3001\u5e83\u544a\u51fa\u7a3f\u306e\u81ea\u52d5\u5316\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30b3\u30de\u30fc\u30b9\u3001\u307e\u305f\u7dcf\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u8907\u96d1\u3055\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u6210\u529f\u306b\u306f\u3053\u308c\u3089\u306e\u624b\u6cd5\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u306e\u6700\u9069\u5316\u3068\u898f\u5236\u306e\u9075\u5b88 \u30c7\u30fc\u30bf\u5206\u6790\u3068\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6700\u9069\u5316\u3082\u3001\u4e2d\u56fd\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u3068\u3063\u3066\u304d\u308f\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306e\u52d5\u5411\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3082\u305d\u308c\u306b\u9069\u5fdc\u3057\u3066\u3044\u304b\u306a\u304f\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002 \u4e2d\u56fd\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u306f\u3001\u7d99\u7d9a\u7684\u306b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3057\u3001\u5e83\u544a\u6d3b\u52d5\u3092\u6d17\u7df4\u3057\u3001\u5e02\u5834\u306e\u52d5\u304d\u306b\u5bfe\u5fdc\u3057\u305f\u6226\u7565\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6a5f\u52d5\u529b\u306b\u3088\u308a\u3001\u5916\u56fd\u4f01\u696d\u306f\u5e38\u306b\u5909\u5316\u3059\u308b\u74b0\u5883\u306e\u4e2d\u3067\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u91cd\u8981\u306a\u5b58\u5728\u3067\u3042\u308a\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u4e2d\u56fd\u306b\u7279\u5316\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5b9f\u65bd\u306b\u52a0\u3048\u3066\u3001\u4e2d\u56fd\u653f\u5e9c\u306e\u898f\u5236\u3092\u9075\u5b88\u3057\u3001\u6cd5\u4ee4\u306b\u95a2\u3059\u308b\u843d\u3068\u3057\u7a74\u304b\u3089\u4f01\u696d\u3092\u5b88\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u653f\u5e9c\u306e\u65b9\u91dd\u306e\u7406\u89e3\u304b\u3089\u3001\u691c\u95b2\u306e\u6307\u91dd\u306b\u6cbf\u3063\u305f\u5e83\u544a\u5185\u5bb9\u306e\u4f5c\u6210\u307e\u3067\u3001\u4f01\u696d\u306e\u6226\u7565\u3068\u696d\u52d9\u3078\u306e\u5354\u529b\u8005\u3068\u3057\u3066\u3001\u30ea\u30b9\u30af\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3064\u3064\u5546\u6a5f\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002 \u6210\u529f\u3078\u306e\u9053 […]<\/p>\n","protected":false},"author":1,"featured_media":4909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_metadesc":"\u5916\u56fd\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u63a2\u308a\u3001\u6587\u5316\u306b\u95a2\u3059\u308b\u77e5\u898b\u3084\u898f\u5236\u9075\u5b88\u3001\u7684\u3092\u7d5e\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u901a\u3058\u3066\u3001\u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u3092\u6210\u529f\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","footnotes":""},"categories":[133],"tags":[44,46,18,31],"acf":[],"yoast_head":"\n
\u4e2d\u56fd\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a\u5916\u56fd\u4f01\u696d\u306f\u306a\u305c\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u304b\u3002 - \u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0<\/title>\n<meta name=\"description\" content=\"\u5916\u56fd\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u63a2\u308a\u3001\u6587\u5316\u306b\u95a2\u3059\u308b\u77e5\u898b\u3084\u898f\u5236\u9075\u5b88\u3001\u7684\u3092\u7d5e\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u901a\u3058\u3066\u3001\u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u3092\u6210\u529f\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u4e2d\u56fd\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a\u5916\u56fd\u4f01\u696d\u306f\u306a\u305c\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u304b\u3002 - \u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0\" \/>\n<meta property=\"og:description\" content=\"\u5916\u56fd\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u63a2\u308a\u3001\u6587\u5316\u306b\u95a2\u3059\u308b\u77e5\u898b\u3084\u898f\u5236\u9075\u5b88\u3001\u7684\u3092\u7d5e\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u901a\u3058\u3066\u3001\u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u3092\u6210\u529f\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T11:41:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T08:30:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-content\/uploads\/2025\/02\/Mastering-Marketing-in-China-Why-Foreign-Brands-Struggle-How-a-Specialized-Digital-Agency-Can-Help-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"CIJ_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CIJ_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/\",\"url\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/\",\"name\":\"\u4e2d\u56fd\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a\u5916\u56fd\u4f01\u696d\u306f\u306a\u305c\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u304b\u3002 - \u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0\",\"isPartOf\":{\"@id\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/#website\"},\"datePublished\":\"2025-02-18T11:41:32+00:00\",\"dateModified\":\"2025-04-03T08:30:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/#\/schema\/person\/e3ca7c0b8cad39c11644623c509a46ea\"},\"description\":\"\u5916\u56fd\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u63a2\u308a\u3001\u6587\u5316\u306b\u95a2\u3059\u308b\u77e5\u898b\u3084\u898f\u5236\u9075\u5b88\u3001\u7684\u3092\u7d5e\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u901a\u3058\u3066\u3001\u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u3092\u6210\u529f\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4e2d\u56fd\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a\u5916\u56fd\u4f01\u696d\u306f\u306a\u305c\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u304b\u3002\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/#website\",\"url\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/\",\"name\":\"\u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0\",\"description\":\"\u6771\u4eac\u306e\u7ffb\u8a33\u4f1a\u793e\u30af\u30ea\u30e0\u30be\u30f3 \u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6 \u30b8\u30e3\u30d1\u30f3\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/#\/schema\/person\/e3ca7c0b8cad39c11644623c509a46ea\",\"name\":\"CIJ_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc05167a5a19135b9b0696fd419f8400?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc05167a5a19135b9b0696fd419f8400?s=96&d=mm&r=g\",\"caption\":\"CIJ_admin\"},\"url\":\"https:\/\/www.crimsonjapan.co.jp\/blog\/author\/cij_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u4e2d\u56fd\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a\u5916\u56fd\u4f01\u696d\u306f\u306a\u305c\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u304b\u3002 - \u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0","description":"\u5916\u56fd\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u63a2\u308a\u3001\u6587\u5316\u306b\u95a2\u3059\u308b\u77e5\u898b\u3084\u898f\u5236\u9075\u5b88\u3001\u7684\u3092\u7d5e\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u901a\u3058\u3066\u3001\u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u3092\u6210\u529f\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/","og_locale":"en_US","og_type":"article","og_title":"\u4e2d\u56fd\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a\u5916\u56fd\u4f01\u696d\u306f\u306a\u305c\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u304b\u3002 - \u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0","og_description":"\u5916\u56fd\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u63a2\u308a\u3001\u6587\u5316\u306b\u95a2\u3059\u308b\u77e5\u898b\u3084\u898f\u5236\u9075\u5b88\u3001\u7684\u3092\u7d5e\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u901a\u3058\u3066\u3001\u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u3092\u6210\u529f\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/","og_site_name":"\u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0","article_published_time":"2025-02-18T11:41:32+00:00","article_modified_time":"2025-04-03T08:30:51+00:00","og_image":[{"width":750,"height":430,"url":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-content\/uploads\/2025\/02\/Mastering-Marketing-in-China-Why-Foreign-Brands-Struggle-How-a-Specialized-Digital-Agency-Can-Help-6.png","type":"image\/png"}],"author":"CIJ_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CIJ_admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/","url":"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/","name":"\u4e2d\u56fd\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a\u5916\u56fd\u4f01\u696d\u306f\u306a\u305c\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u304b\u3002 - \u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0","isPartOf":{"@id":"https:\/\/www.crimsonjapan.co.jp\/blog\/#website"},"datePublished":"2025-02-18T11:41:32+00:00","dateModified":"2025-04-03T08:30:51+00:00","author":{"@id":"https:\/\/www.crimsonjapan.co.jp\/blog\/#\/schema\/person\/e3ca7c0b8cad39c11644623c509a46ea"},"description":"\u5916\u56fd\u4f01\u696d\u304c\u4e2d\u56fd\u5e02\u5834\u3067\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3092\u63a2\u308a\u3001\u6587\u5316\u306b\u95a2\u3059\u308b\u77e5\u898b\u3084\u898f\u5236\u9075\u5b88\u3001\u7684\u3092\u7d5e\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u3092\u901a\u3058\u3066\u3001\u5c02\u9580\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f01\u696d\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u4f01\u696d\u3092\u6210\u529f\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002","breadcrumb":{"@id":"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.crimsonjapan.co.jp\/blog\/mastering-marketing-in-china-why-foreign-brands-struggle-how-a-specialized-digital-agency-can-help\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.crimsonjapan.co.jp\/blog\/"},{"@type":"ListItem","position":2,"name":"\u4e2d\u56fd\u5e02\u5834\u3067\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\uff1a\u5916\u56fd\u4f01\u696d\u306f\u306a\u305c\u82e6\u6226\u3057\u3066\u3044\u308b\u306e\u304b\u3002"}]},{"@type":"WebSite","@id":"https:\/\/www.crimsonjapan.co.jp\/blog\/#website","url":"https:\/\/www.crimsonjapan.co.jp\/blog\/","name":"\u30af\u30ea\u30e0\u30be\u30f3\u30fb\u30b8\u30e3\u30d1\u30f3\u306e\u7ffb\u8a33\u30d6\u30ed\u30b0","description":"\u6771\u4eac\u306e\u7ffb\u8a33\u4f1a\u793e\u30af\u30ea\u30e0\u30be\u30f3 \u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6 \u30b8\u30e3\u30d1\u30f3","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crimsonjapan.co.jp\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.crimsonjapan.co.jp\/blog\/#\/schema\/person\/e3ca7c0b8cad39c11644623c509a46ea","name":"CIJ_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crimsonjapan.co.jp\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc05167a5a19135b9b0696fd419f8400?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc05167a5a19135b9b0696fd419f8400?s=96&d=mm&r=g","caption":"CIJ_admin"},"url":"https:\/\/www.crimsonjapan.co.jp\/blog\/author\/cij_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4897"}],"collection":[{"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/comments?post=4897"}],"version-history":[{"count":1,"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4897\/revisions"}],"predecessor-version":[{"id":4899,"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/posts\/4897\/revisions\/4899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/media\/4909"}],"wp:attachment":[{"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/media?parent=4897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/categories?post=4897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crimsonjapan.co.jp\/blog\/wp-json\/wp\/v2\/tags?post=4897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}