{"id":5031,"date":"2025-09-29T09:32:00","date_gmt":"2025-09-29T00:32:00","guid":{"rendered":"https:\/\/www.crimsonjapan.co.jp\/blog\/?p=5031"},"modified":"2025-10-14T09:32:47","modified_gmt":"2025-10-14T00:32:47","slug":"we-studied-book-marketing-campaigns-across-genres-heres-the-plan-that-actually-works-in-2025","status":"publish","type":"post","link":"https:\/\/www.crimsonjapan.co.jp\/blog\/we-studied-book-marketing-campaigns-across-genres-heres-the-plan-that-actually-works-in-2025\/","title":{"rendered":"\u30102025\u5e74\u6700\u65b0\u7248\u3011\u672c\u5f53\u306b\u58f2\u308c\u308b\u672c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f\u30b8\u30e3\u30f3\u30eb\u5225\u6210\u529f\u6cd5\u3068\u5b9f\u8df5\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8"},"content":{"rendered":"\n<p>\u51fa\u7248\u696d\u754c\u306f\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u30b9\u30d4\u30fc\u30c9\u3067\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u30022025\u5e74\u306b\u30d2\u30c3\u30c8\u3092\u98db\u3070\u3057\u3066\u3044\u308b\u8457\u8005\u305f\u3061\u306f\u3001\u3082\u306f\u3084\u300c\u52d8\u300d\u3067\u52d5\u3044\u3066\u3044\u307e\u305b\u3093\u3002\u5f7c\u3089\u304c\u5171\u901a\u3057\u3066\u3044\u308b\u306e\u306f\u3001<strong>\u6226\u7565\u30fb\u5c02\u9580\u5bb6\u30fb\u30c7\u30fc\u30bf<\/strong>\u306e3\u3064\u3092\u6b66\u5668\u306b\u3057\u3066\u3044\u308b\u3053\u3068\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u3001<strong>Amazon\u5e83\u544a\u3068\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30bf\u30c7\u30fc\u30bf<\/strong>\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u6226\u7565\u306f\u3001\u4eca\u3082\u306a\u304a2\u301c4\u500d\u306eROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u7d50\u679c\u306f\u5076\u7136\u3067\u306f\u306a\u304f\u3001\u518d\u73fe\u6027\u306e\u3042\u308b\u300c\u52dd\u3061\u30d1\u30bf\u30fc\u30f3\u300d\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2025<\/strong><strong>\u5e74\u306e\u51fa\u7248\u30de\u30fc\u30b1\u30c3\u30c8\u306e\u73fe\u72b6\u3068\u5909\u5316<\/strong><strong><\/strong><\/h2>\n\n\n\n<ul>\n<li><strong>\u4e16\u754c\u306e\u66f8\u7c4d\u5e02\u5834\u898f\u6a21<\/strong>\uff1a2025\u5e74\u306b\u7d04<strong>1,429<\/strong><strong>\u5104\u30c9\u30eb<\/strong>\u30012030\u5e74\u306b\u306f<strong>1,559<\/strong><strong>\u5104\u30c9\u30eb<\/strong>\u306b\u62e1\u5927<\/li>\n\n\n\n<li><strong>\u5e74\u9593\u51fa\u7248\u6570<\/strong>\uff1a\u30a2\u30e1\u30ea\u30ab\u3060\u3051\u3067<strong>60<\/strong><strong>\u301c<\/strong><strong>100<\/strong><strong>\u4e07\u518a<\/strong>\u304c\u65b0\u520a\u3068\u3057\u3066\u767b\u5834<\/li>\n\n\n\n<li><strong>10\u4e07\u90e8\u8d85\u306e\u30d2\u30c3\u30c8\u672c<\/strong>\uff1a\u5168\u4f53\u306e\u308f\u305a\u304b<strong>0.01\uff05<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u826f\u3044\u672c\u3092\u66f8\u304f\u3060\u3051\u3067\u306f\u52dd\u3066\u307e\u305b\u3093\u3002\u6226\u7565\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u5fc5\u9808\u6761\u4ef6\u300d\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d7\u30ed\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u5c0e\u5165\u3057\u305f\u8457\u8005\u306f\u3001\u72ec\u81ea\u904b\u7528\u3068\u6bd4\u3079\u3066\u5e73\u5747<strong>10\u301c30\uff05\u58f2\u4e0a\u30a2\u30c3\u30d7<\/strong>\u3002<br>\u3055\u3089\u306bAI\u6d3b\u7528\u30fb\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u9023\u643a\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3068<strong>\u6700\u592750\uff05\u306e\u6210\u9577<\/strong>\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u672c\u304c\u300c\u57cb\u3082\u308c\u306a\u3044\u300d\u305f\u3081\u306e\u30d6\u30c3\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306f\uff1f<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u30d6\u30c3\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5358\u306a\u308b\u5ba3\u4f1d\u6d3b\u52d5\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<strong>\u8a8d\u77e5\u2192\u8208\u5473\u2192\u8cfc\u5165\u2192\u30d5\u30a1\u30f3\u5316<\/strong>\u307e\u3067\u3092\u8a2d\u8a08\u3059\u308b\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u305d\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6210\u679c\u3092\u51fa\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e<\/strong><strong>4<\/strong><strong>\u3064\u306e\u67f1<\/strong><strong><\/strong><\/h2>\n\n\n\n<ol type=\"1\" start=\"1\">\n<li><strong>\u8aad\u8005\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u7cbe\u5ea6<\/strong><br>\u21d2 \u81ea\u5206\u306e\u672c\u3092\u6c42\u3081\u308b\u8aad\u8005\u3092\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u3067\u898b\u3064\u3051\u308b\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u8a08<\/strong><br>\u21d2 \u8a2a\u554f\u8005\u3092\u8cfc\u5165\u8005\u306b\u5c0e\u304f\u5c0e\u7dda\u3092\u6700\u9069\u5316\u3002<\/li>\n\n\n\n<li><strong>\u7d99\u7d9a\u7684\u306a\u8ca9\u4fc3<\/strong><br>\u21d2 \u767a\u58f2\u9031\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u30ed\u30f3\u30b0\u30bb\u30e9\u30fc\u5316\u3092\u76ee\u6307\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c7\u30fc\u30bf\u5206\u6790\u3068\u6539\u5584<\/strong><br>\u21d2 \u52b9\u679c\u3092\u6570\u5b57\u3067\u6e2c\u308a\u3001\u6210\u529f\u65bd\u7b56\u3092\u5f37\u5316\u3059\u308b\u3002<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u3010\u30b8\u30e3\u30f3\u30eb\u5225\u3011<\/strong><strong>2025<\/strong><strong>\u5e74\u306b\u7d50\u679c\u304c\u51fa\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/strong><strong><\/strong><\/h2>\n\n\n\n<p><strong>\u30d5\u30a3\u30af\u30b7\u30e7\u30f3\uff08\u5c0f\u8aac\u30fb\u7269\u8a9e\u7cfb\uff09<\/strong><strong><\/strong><\/p>\n\n\n\n<ul>\n<li>\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3092\u524d\u9762\u306b\u51fa\u3057\u305fSNS\u52d5\u753b\uff08Instagram Reels\u30fbTikTok\uff09\u304c\u52b9\u679c\u7684<\/li>\n\n\n\n<li>\u611f\u60c5\u306b\u8a34\u3048\u308b\u6295\u7a3f\u306f\u3001\u6c4e\u7528\u7684\u306a\u672c\u7d39\u4ecb\u306e<strong>\u7d04<\/strong><strong>3<\/strong><strong>\u500d\u306e\u53cd\u5fdc\u7387<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>\u30ce\u30f3\u30d5\u30a3\u30af\u30b7\u30e7\u30f3\uff08\u5b9f\u7528\u66f8\u30fb\u30d3\u30b8\u30cd\u30b9\u66f8\uff09<\/strong><strong><\/strong><\/p>\n\n\n\n<ul>\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff0b\u63a8\u85a6\uff08\u8457\u540d\u4eba\u30fb\u5c02\u9580\u5bb6\uff09\u304c\u6700\u5f37\u306e\u7d44\u307f\u5408\u308f\u305b<\/li>\n\n\n\n<li>\u300c\u7d4c\u6b74\u300d\u3088\u308a\u3082\u300c\u554f\u984c\u2192\u89e3\u6c7a\u300d\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u8ef8\u306b\u3059\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30e4\u30f3\u30b0\u30a2\u30c0\u30eb\u30c8\uff08<\/strong><strong>YA<\/strong><strong>\uff09<\/strong><strong><\/strong><\/p>\n\n\n\n<ul>\n<li>TikTok\u3068Instagram\u304c\u4e3b\u6226\u5834<\/li>\n\n\n\n<li>\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3084\u7269\u8a9e\u3092\u300c\u81ea\u5df1\u8868\u73fe\u30fb\u5171\u611f\u300d\u3068\u7d50\u3073\u3064\u3051\u308b\u6295\u7a3f\u304c\u523a\u3055\u308b<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u58f2\u308c\u308b\u8457\u8005\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u30c1\u30e3\u30cd\u30eb\u6226\u7565<\/strong><strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><td><strong>\u30c1\u30e3\u30cd\u30eb<\/strong><strong><\/strong><\/td><td><strong>\u4e3b\u306a\u76ee\u7684<\/strong><strong><\/strong><\/td><td><strong>\u52b9\u679c\u306e\u30dd\u30a4\u30f3\u30c8<\/strong><strong><\/strong><\/td><\/tr><\/thead><tbody><tr><td><strong>TikTok \/ Instagram \/ X<\/strong><strong>\uff08<\/strong><strong>Twitter<\/strong><strong>\uff09<\/strong><\/td><td>\u8a8d\u77e5\u62e1\u5927<\/td><td>\u8996\u899a\u7684\u30fb\u611f\u60c5\u7684\u306a\u6295\u7a3f\u3067\u5370\u8c61\u3065\u3051\u308b<\/td><\/tr><tr><td><strong>Amazon<\/strong><strong>\u5e83\u544a\uff0b\u30e1\u30bf\u30c7\u30fc\u30bf\u6700\u9069\u5316<\/strong><\/td><td>\u8cfc\u5165\u4fc3\u9032<\/td><td>ROI2\u301c4\u500d\u306e\u518d\u73fe\u6027\u3042\u308a<\/td><\/tr><tr><td><strong>\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u69cb\u7bc9<\/strong><\/td><td>\u30d5\u30a1\u30f3\u80b2\u6210<\/td><td>\u6709\u76ca\u306a\u60c5\u5831\u3092\u7d99\u7d9a\u767a\u4fe1<\/td><\/tr><tr><td><strong>AI<\/strong><strong>\u81ea\u52d5\u5316\u30c4\u30fc\u30eb<\/strong><\/td><td>\u52b9\u7387\u5316<\/td><td>\u500b\u5225\u30d5\u30a9\u30ed\u30fc\u3092\u5927\u898f\u6a21\u306b\u5c55\u958b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u6ce8\u76ee\u3092\u58f2\u4e0a\u306b\u5909\u3048\u308b\u300c<\/strong><strong>3<\/strong><strong>\u30b9\u30c6\u30c3\u30d7\u300d<\/strong><strong><\/strong><\/h2>\n\n\n\n<ol type=\"1\" start=\"1\">\n<li><strong>1<\/strong><strong>\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u7d5e\u3063\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/strong><br>\u2192 \u300c\u8cfc\u5165\u300d\u300c\u8a66\u3057\u8aad\u307f\u300d\u300c\u4e88\u7d04\u300d\u306a\u3069\u76ee\u7684\u3092\u660e\u78ba\u306b\u3002<\/li>\n\n\n\n<li><strong>\u308f\u304b\u308a\u3084\u3059\u3044\u884c\u52d5\u5c0e\u7dda\uff08<\/strong><strong>CTA<\/strong><strong>\uff09<\/strong><br>\u2192 \u3069\u3053\u3092\u30af\u30ea\u30c3\u30af\u3059\u3079\u304d\u304b\u8ff7\u308f\u305b\u306a\u3044\u3002<\/li>\n\n\n\n<li><strong>\u8a66\u3057\u8aad\u307f\u306e\u7ae0\u3067\u611f\u60c5\u3092\u52d5\u304b\u3059<\/strong><br>\u2192 \u5171\u611f\u30fb\u597d\u5947\u5fc3\u30fb\u671f\u5f85\u611f\u3092\u5f15\u304d\u51fa\u3059\u3002<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u512a\u79c0\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u898b\u6975\u3081\u65b9<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>\u826f\u3044\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306e\u6761\u4ef6\uff1a<\/p>\n\n\n\n<ul>\n<li>\u30b8\u30e3\u30f3\u30eb\u5225\u306e\u5b9f\u7e3e\u304c\u3042\u308b<\/li>\n\n\n\n<li>\u6210\u679c\u30c7\u30fc\u30bf\u3092\u516c\u958b\u3057\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u6226\u7565\u62c5\u5f53\u8005\u306b\u76f4\u63a5\u76f8\u8ac7\u3067\u304d\u308b<\/li>\n\n\n\n<li>\u5b9a\u671f\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u5831\u544a<\/li>\n\n\n\n<li>\u65b0\u3057\u3044SNS\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3078\u306e\u5bfe\u5fdc\u529b<\/li>\n<\/ul>\n\n\n\n<p>\u4e00\u6d41\u306e\u4ee3\u7406\u5e97\u306f\u3053\u306e\u3059\u3079\u3066\u3092\u6e80\u305f\u3057\u307e\u3059\u3002\u305f\u3060\u30b3\u30b9\u30c8\u3092\u6291\u3048\u305f\u3044\u5834\u5408\u306f\u30012\u301c3\u9805\u76ee\u3092\u30ab\u30d0\u30fc\u3059\u308b\u4e2d\u5805\u30d1\u30fc\u30c8\u30ca\u30fc\uff0b\u81ea\u529b\u904b\u7528\u3067\u3082\u5341\u5206\u3067\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4f4e\u4e88\u7b97\u3067\u6210\u679c\u3092\u51fa\u3059\uff01\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u4e00\u89a7<\/strong><strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><td><strong>\u76ee\u7684<\/strong><strong><\/strong><\/td><td><strong>\u30c4\u30fc\u30eb\u4f8b<\/strong><strong><\/strong><\/td><\/tr><\/thead><tbody><tr><td>\u6295\u7a3f\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u7ba1\u7406<\/td><td>Buffer \/ Hootsuite<\/td><\/tr><tr><td>\u30c7\u30b6\u30a4\u30f3\u5236\u4f5c<\/td><td>Canva \/ Book Brush<\/td><\/tr><tr><td>\u30e1\u30fc\u30eb\u914d\u4fe1<\/td><td>Substack \/ MailerLite<\/td><\/tr><tr><td>AI\u30b3\u30d4\u30fc\u4f5c\u6210<\/td><td>ChatGPT \/ Jasper<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 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